{"title":"Beauty of Joseon","description":"\u003cp\u003eDiscover the timeless beauty secrets of Joseon-era Korea with \u003cstrong\u003eBeauty of Joseon\u003c\/strong\u003e — a beloved K-beauty brand celebrated for its fusion of traditional herbal ingredients and modern skincare science.\u003c\/p\u003e\u003cp\u003eFrom the iconic \u003cem\u003eRelief Sun\u003c\/em\u003e to the cult-favourite \u003cem\u003eGlow Serum\u003c\/em\u003e, each product is crafted to nourish, brighten, and restore your skin's natural radiance.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGentle formulas for sensitive skin\u003c\/li\u003e\n\u003cli\u003ePowered by traditional Korean botanicals\u003c\/li\u003e\n\u003cli\u003eDermatologist-tested and cruelty-free\u003c\/li\u003e\n\u003cli\u003eLoved by skincare enthusiasts worldwide\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eShop the full Beauty of Joseon range at PureBloom — with fast Australian shipping.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-ginseng-essence-water-150ml","title":"Beauty of Joseon Ginseng Essence Water 150ml","description":"\u003cp\u003eBeauty of Joseon Ginseng Essence Water 150ml is a nourishing, hydrating essence toner infused with 16,590 ppm of Ginseng Root Water. This essence provides deep hydration to the skin while helping to improve skin tone and texture, leaving the complexion looking healthy, vibrant, and rejuvenated.\u003c\/p\u003e\u003cp\u003eThe lightweight, watery formula absorbs quickly, delivering essential nutrients and antioxidant protection from various ginseng extracts (Callus, Root, Berry, and Fermented Red Ginseng) directly into the skin. Enriched with Niacinamide and Panthenol, it helps to brighten the skin, control sebum, and strengthen the moisture barrier. Perfect as the first step in your skincare routine to create a hydrated, balanced, and smooth foundation for subsequent products.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially those concerned with dryness, dullness, and skin texture. Incorporate this essential essence water into your daily routine for a visibly clearer, more luminous, and healthier-looking complexion.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater, Butylene Glycol, Glycerin, Propanediol, Niacinamide, 1,2-Hexanediol, Panax Ginseng Root Water (16,590 ppm), Hydroxyacetophenone, Glyceryl Glucoside, Panthenol, Xanthan Gum, Allantoin, Dipotassium Glycyrrhizate, Adenosine, Dextrin, Theobroma Cacao (Cocoa) Extract, Disodium EDTA, Glucose, Panax Ginseng Callus Culture Extract (20 ppm), Panax Ginseng Root Extract (3 ppm), Panax Ginseng Berry Extract (2 ppm), Ethylhexylglycerin, Lactobacillus\/Panax Ginseng Root Ferment Filtrate (1 ppm), Sodium Hyaluronate.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"150ml","offer_id":44256722059307,"sku":"8k9v5MBVoJkCGx-B78jkZ","price":36.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/cc3680d419f24f02b7a07d7fa91006b5.jpg?v=1782643194"},{"product_id":"beauty-of-joseon-ground-rice-and-honey-glow-mask-150ml","title":"Beauty of Joseon Ground Rice and Honey Glow Mask 150ml","description":"\u003cp\u003eBeauty of Joseon Clarifying Mask: Rice + Honey 150ml is a soothing, wash-off mask formulated to deeply cleanse and gently exfoliate the skin. Infused with 5% Honey and 3.5% Rice Hull Powder, this mask effectively absorbs impurities and dead skin cells while delivering intense moisture and nourishment to maintain a soft, smooth, and balanced complexion.\u003c\/p\u003e\u003cp\u003eThe creamy, clay-based formula helps to tighten pores and refine skin texture without causing dryness or irritation. Enriched with Rice Bran, Rice Lees Extract, and Honey Extract, it works to brighten dullness and calm the skin, leaving it feeling refreshed, hydrated, and noticeably clearer. Ideal for those looking for a gentle, effective way to purify the skin while keeping it comfortable.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially those with rough texture or dull skin. Incorporate this essential clarifying mask into your weekly routine for a visibly smoother, more radiant, and healthier-looking complexion.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater, Kaolin, Honey (5%), Glycerin, Propanediol, Dipropylene Glycol, Oryza Sativa (Rice) Hull Powder (3.5%), Isononyl Isononanoate, 1,2-Hexanediol, Cetyl Alcohol, Caprylic\/Capric Triglyceride, Polyglyceryl-3 Methylglucose Distearate, Glyceryl Stearate, Butylene Glycol, Oryza Sativa (Rice) Bran, Oryza Sativa (Rice) Lees Extract (1,000 ppm), Oryza Sativa (Rice) Extract (1 ppm), Honey Extract (0.1 ppm), Bentonite, Palmitic Acid, Stearic Acid, Behenyl Alcohol, Cellulose, Zea Mays (Corn) Starch, Xanthan Gum, Hydroxyacetophenone, Potassium Cetyl Phosphate, Ethylhexylglycerin, Polyacrylate-13, Hydrogenated Polyisobutene, Sodium Phytate, Polyglyceryl-10 Laurate, Ethylhexyl Palmitate, Sorbitan Isostearate, Menthyl Lactate.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"150ml","offer_id":44299125325867,"sku":"hhnlPwBpC0PDkV4pczWvX","price":40.33,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/86504b3652b5467387e58329a4669434.jpg?v=1783154117"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin-60ml","title":"Beauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 60mL","description":"\u003cp\u003eBeauty of Joseon Glow Deep Serum: Rice + Alpha-Arbutin 60ml is a brightening and hydrating serum designed to improve uneven skin tone and enhance skin radiance. Formulated with Rice Bran Water and Alpha-Arbutin, this serum effectively targets dark spots and pigmentation while providing deep moisture for a clearer, more luminous complexion.\u003c\/p\u003e\u003cp\u003eThe lightweight, hydrating formula absorbs quickly, leaving the skin feeling supple and refreshed without any stickiness. Enriched with Niacinamide, Panthenol, and a blend of grain-derived extracts, it works to brighten the skin, improve texture, and provide antioxidant support. Perfect for those looking to achieve a healthy, dewy glow and a more even skin tone.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially those concerned with dullness and pigmentation. Incorporate this essential brightening serum into your daily routine for a visibly clearer, smoother, and more radiant appearance.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eOryza Sativa (Rice) Bran Water, Water, Glycerin, Butylene Glycol, 1,2-Hexanediol, Dipropylene Glycol, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethylcellulose, Xanthan Gum, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Arginine, Disodium EDTA, Coptis Chinensis Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa (Rice) Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Zea Mays (Corn) Kernel Extract.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"60ml","offer_id":44299125588011,"sku":"Q7FmJjcGmz5fPlxYi1cuF","price":57.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/128acaab38304b7c9c4940c432fbfc02.jpg?v=1783154119"},{"product_id":"beauty-of-joseon-green-plum-refreshing-cleanser-100ml","title":"Beauty of Joseon Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003eBeauty of Joseon Green Plum Refreshing Cleanser 100ml is a gentle, low-pH gel cleanser designed to remove impurities while keeping the skin's moisture barrier intact. Infused with 24.5% Prunus Mume (Green Plum) Water and Mung Bean Seed Extract, this refreshing cleanser effectively cleanses the skin without leaving it feeling tight or dry, making it ideal for daily use.\u003c\/p\u003e\u003cp\u003eThe mild, hydrating formula creates a soft lather that lifts away dirt and excess sebum, promoting a smooth and clear complexion. Enriched with natural botanical extracts, it provides soothing care and supports a healthy, balanced skin state. Perfect for those who prefer a gentle cleansing experience that respects the skin's natural balance and leaves the skin feeling clean, hydrated, and refreshed.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially those with sensitive skin looking for a mild, non-stripping cleanser. Incorporate this essential refreshing cleanser into your daily routine for a visibly clearer, softer, and more vibrant appearance.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater, Prunus Mume Fruit Water (24.5%), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Glycerin, Sodium Chloride, 1,2-Hexanediol, Hydroxyacetophenone, Coconut Acid, Caprylyl Glycol, Ethylhexylglycerin, Citric Acid, Disodium EDTA, Phaseolus Radiatus Seed Extract, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Dextrin, Melia Azadirachta Leaf Extract, Melia Azadirachta Flower Extract, Gardenia Florida Fruit Extract, Propylene Glycol Laurate, Sodium Citrate, Butylene Glycol, Camellia Sinensis Leaf Extract, Houttuynia Cordata Extract, Nelumbo Nucifera Flower Extract, Oryza Sativa (Black Rice) Extract, Prunus Mume Fruit Extract (0.05 ppm), Vaccinium Angustifolium (Blueberry) Fruit Extract.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"100ml","offer_id":44299125751851,"sku":"FJDr04EdHXJN99PjiS9Zn","price":39.81,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/5493781180274a33b1425a6e435968c9.jpg?v=1783154122"},{"product_id":"beauty-of-joseon-red-bean-water-gel-100ml","title":"Beauty of Joseon Red Bean Water Gel 100ml","description":"\u003cp\u003eBeauty of Joseon Red Bean Water Gel 100ml is a lightweight, refreshing moisturizer designed to hydrate the skin while controlling excess sebum. Infused with 4,500 ppm of Red Bean Extract, a traditional Korean ingredient known for its excellent oil-absorbing properties, this gel-type cream helps to balance the skin's moisture levels and keep it looking fresh and matte throughout the day.\u003c\/p\u003e\u003cp\u003eThe airy, water-based texture melts instantly into the skin, providing a cooling sensation and deep hydration without any stickiness. Enriched with Panthenol, Allantoin, and a complex of peptides, it effectively soothes irritated skin, strengthens the moisture barrier, and improves skin elasticity. Perfect for oily, combination, or acne-prone skin, this gel cream leaves the complexion feeling soft, plump, and thoroughly cared for without clogging pores.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially oily and combination skin seeking a light, non-greasy moisturizing solution. Incorporate this essential water gel into your daily routine for a visibly clearer, smoother, and more balanced appearance.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater, Butylene Glycol, Glycerin, 1,2-Hexanediol, Methyl Trimethicone, Phaseolus Angularis (Red Bean) Seed Extract (4,500 ppm), Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Glyceryl Glucoside, C12-14 Alketh-12, Maltodextrin, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Dimethicone\/Vinyl Dimethicone Crosspolymer, Dimethicone Crosspolymer, Ethylhexylglycerin, Betaine, Panthenol, Allantoin, Dipotassium Glycyrrhizate, Polyquaternium-51, Xanthan Gum, Disodium EDTA, Glyceryl Acrylate\/Acrylic Acid Copolymer, Dioscorea Japonica Root Extract, Glucose, Sodium Citrate, Beta-Glucan, Hydrolyzed Corn Starch, Citric Acid, Sucrose, Magnesium Ascorbyl Phosphate, Caprylyl Glycol, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Cyanocobalamin, Glycine, Serine, Glutamic Acid, Aspartic Acid, Leucine, Acetyl Hexapeptide-8, Alanine, Lysine, Arginine, Tyrosine, Phenylalanine, Proline, Threonine, Valine, Isoleucine, Histidine, Cysteine, Methionine, Phosphoric Acid, Ascorbic Acid, sh-Oligopeptide-1, sh-Oligopeptide-2, sh-Polypeptide-1.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"100ml","offer_id":44299125915691,"sku":"b-96VRQOfQiqa68_7zDeo","price":81.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/0c61cd2b813847d78f45ccfacfd737a0.jpg?v=1783154124"},{"product_id":"beauty-of-joseon-calming-serum-green-tea-panthenol-30ml","title":"Beauty of Joseon Calming Serum Green Tea Panthenol 30ml","description":"\u003cp\u003eBeauty of Joseon Calming Serum: Green Tea + Panthenol 30ml is a refreshing, moisture-packed serum specifically formulated to soothe and calm sensitive or irritated skin. Infused with 76% Green Tea Leaf Water and 2% Panthenol, this serum provides immediate relief to redness and skin stress while delivering long-lasting, deep hydration to maintain a healthy moisture balance.\u003c\/p\u003e\u003cp\u003eThe lightweight, watery texture absorbs quickly without any stickiness, making it ideal for daily use on all skin types, especially those prone to heat-induced sensitivity or inflammation. Enriched with natural botanical extracts like Mugwort and Sodium Hyaluronate, it strengthens the skin's barrier and protects against environmental stressors. Perfect for those who need a gentle, cooling, and balancing solution for a clearer, calmer complexion.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially sensitive and acne-prone skin. Incorporate this essential soothing serum into your daily routine for a visibly clearer, calmer, and more refreshed appearance.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eCamellia Sinensis Leaf Water, Artemisia Princeps Extract, Panthenol, Glycerin, Butylene Glycol, Water, 1,2-Hexanediol, Methylpropanediol, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Tromethamine, Coptis Chinensis Root Extract, Ethylhexylglycerin, Betaine, Allantoin, Dipotassium Glycyrrhizate, Glyceryl Acrylate\/Acrylic Acid Copolymer, Polyquaternium-51, Malt Extract, Punica Granatum Fruit Extract, Clitoria Ternatea Flower Extract, Garcinia Mangostana Peel Extract, Sodium Hyaluronate.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"30ml","offer_id":44299127160875,"sku":"S_cf3IltJLQV4IflP8eRw","price":37.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/9100608dda5b476e92e631cb597fca50.jpg?v=1783154126"},{"product_id":"beauty-of-joseon-pore-firming-serum-red-bean-pdrn-peptide-30ml","title":"Beauty of Joseon Pore Firming Serum Red Bean PDRN + Peptide 30ml","description":"\u003cp\u003eBeauty of Joseon Red Bean PDRN Pore Tightening Serum 30ml is a specialized pore-care serum designed to refine skin texture and improve elasticity. Formulated with 50 ppm of Red Bean Extract and 50 ppm of PDRN (Sodium DNA), this serum works to effectively tighten enlarged pores, control excess sebum, and revitalize the skin for a smoother, firmer appearance.\u003c\/p\u003e\u003cp\u003eThe lightweight, hydrating formula absorbs quickly, providing deep moisture while soothing the skin with botanical ingredients like Centella Asiatica and Fig Extract. Enriched with Niacinamide and Ceramides, it helps to brighten dullness, balance oil levels, and strengthen the skin barrier. Perfect for those struggling with visible pores and uneven texture, this serum leaves the skin feeling plump, refined, and remarkably clear.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially those concerned with large pores and skin texture. Incorporate this essential pore-tightening serum into your daily routine for a visibly smoother, firmer, and more refined complexion.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater, Butylene Glycol, Methyl Gluceth-20, 1,2-Hexanediol, Niacinamide, Glycerin, Polysorbate 20, Glycereth-26, Squalane, Carbomer, Tromethamine, Ethylhexylglycerin, Xanthan Gum, Adenosine, Disodium EDTA, Hydrogenated Lecithin, Coptis Chinensis Root Extract, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Dioscorea Japonica Root Extract, Sodium DNA (50 ppm), Phaseolus Angularis (Red Bean) Seed Extract (50 ppm), Hydrolyzed Corn Starch, Ceramide NP, Beta-Glucan, Sucrose, Dipeptide Diaminobutyroyl Benzylamide Diacetate.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"30ml","offer_id":44299127357483,"sku":"T9Z7zs6vXPjsWv38JvmOx","price":43.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/23535da991bd4efdb1500be08475379e.jpg?v=1783154129"},{"product_id":"beauty-of-joseon-stay-fresh-tone-up-sunscreen-centella-ceramide-green-50ml","title":"Beauty of Joseon Stay Fresh Tone Up Sunscreen Centella + Ceramide Green 50ml","description":"\u003cp\u003eBeauty of Joseon Stay Fresh Tone Up Sunscreen Green 50ml is a soothing, color-correcting sunscreen specially designed to neutralize redness and uneven skin tones for a clear, balanced complexion. Infused with a green-tinted base, this lightweight sunscreen provides reliable UV protection while calming irritated skin and creating a fresh, unified canvas.\u003c\/p\u003e\u003cp\u003eThe airy, non-sticky formula controls excess sebum and offers a soft-matte finish that keeps the skin looking fresh all day long. Enriched with Centella Asiatica Extract and Ceramides, it actively soothes sensitive areas and reinforces the skin's moisture barrier, ensuring hydration and comfort. Ideal as a makeup base, it helps to mask redness and provide a naturally bright, healthy-looking glow.\u003c\/p\u003e\u003cp\u003eSuitable for all skin types, especially those with sensitive skin, redness, or acne-related discoloration. Incorporate this essential tone-up sunscreen into your daily routine for a visibly clearer, calmer, and more luminous complexion.\u003c\/p\u003e\u003cbr\u003e\u003ch4\u003eIngredients\u003c\/h4\u003e\u003cp\u003eWater, Ethylhexyl Triazone, Drometrizole Trisiloxane, Methylpropanediol, Propanediol, Dibutyl Adipate, Dimethicone, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Titanium Dioxide (CI 77891), Terephthalylidene Dicamphor Sulfonic Acid, 1,2-Hexanediol, Butyloctyl Salicylate, Acrylates Copolymer, Diisopropyl Sebacate, Dicaprylyl Carbonate, Caprylyl Methicone, Behenyl Alcohol, Tromethamine, Polyglyceryl-3 Methylglucose Distearate, Polyglyceryl-6 Stearate, Sodium Polyacryloyldimethyl Taurate, Polyacrylate Crosspolymer-6, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Polyether-1, Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007), Dimethicone\/Vinyl Dimethicone Crosspolymer, Polyhydroxystearic Acid, Ethylhexylglycerin, Polyglyceryl-6 Behenate, Adenosine, Aluminum Hydroxide, Triethoxycaprylylsilane, Sodium Stearoyl Glutamate, Kaolin, Glycerin, Caprylic\/Capric Triglyceride, Centella Asiatica Extract, Ceramide NP, Hydrogenated Lecithin, Hydrolyzed Lupine Protein.\u003c\/p\u003e\u003cbr\u003e","brand":"PureBloom","offers":[{"title":"50ml","offer_id":44299128504363,"sku":"yX45kkiUG_Z9dEVQI7xcm","price":43.64,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/2541\/4699\/files\/5144f1cbf64d465188fa472c6a734653.jpg?v=1783154131"}],"url":"https:\/\/luxepetal.store\/de\/collections\/beauty-of-joseon-1.oembed","provider":"PureBloom","version":"1.0","type":"link"}